Illuminate Marketing - A Toronto marketing firm specializing in Marketing Research, Branding, and Marketing Strategy. http://www.illuminatemarketing.ca Just another WordPress weblog Thu, 08 Apr 2010 16:58:12 +0000 http://backend.userland.com/rss092 en The Two Laws of Branding from the Inside Out http://www.illuminatemarketing.ca/the-two-laws-of-branding-from-the-inside-out/ Focus on ‘User Experience Optimization’ http://www.illuminatemarketing.ca/focus-on-user-experience-optimization-2/ Leave Marketing to the Pros http://www.illuminatemarketing.ca/leave-marketing-to-the-pros/ Avoiding new product McFailures http://www.illuminatemarketing.ca/avoiding-new-product-mcfailures/ Are the ‘best brands’ really the best? http://www.illuminatemarketing.ca/are-the-%e2%80%98best-brands%e2%80%99-really-the-best/