About Us

Illuminate Marketing is a Toronto marketing firm specializing in Marketing Research, Branding, and Marketing Strategy.

Our motto is “Marketing Smarter”. We don’t fall for the latest marketing fads or gimmicks. We stick to tried and true marketing principles. We don’t shun new technologies or methods by any means. We just make sure that they represent the best solutions for our clients before jumping on any bandwagons.

In essence, we help businesses learn more about their clients and competitors, define and develop their brands, and bring those brands to life with powerful messages, marketing materials and strategies.

Illuminate was founded in 2007 by Arie Opps. Arie created Illuminate Marketing for those companies that require a marketing firm with expertise and experience but without the bloated fees of a typical full service marketing firm.

Illuminate Marketing’s clients range from sole proprietors to not-for-profits to Fortune 500 companies. Our clients are extremely satisfied with the results we deliver. They value the breadth of our marketing knowledge, our focus on results, and our commitment to client service and satisfaction.

Arie Opps, Founder and President

Arie has been in marketing for over 12 years where he has worked on both the client and agency sides of the industry. Arie spent six years at a not-for-profit where he was Manager of Marketing and Communications. Before that, Arie was a Marketing Research Analyst at a Toronto marketing research firm where he managed and implemented all phases of the research process.

Arie’s articles on marketing have been featured in Strategy Magazine, BrandRepublic.com, Entrepreneur.com, msnbc.com, Yahoo! Small Business, WashingtonPost.com, and BusinessWeek’s Business Exchange

Anke Bosma, Research Specialist

Anke is President of AB Research Partners, a quantitative research consulting company that focuses on finding creative and pragmatic research solutions to challenging business problems. Anke has over 25 years of experience in marketing research. Anke has partnered with Illuminate Marketing on dozens of marketing research projects.

Anke has a Ph.D. in Environmental Psychology from the University of Toronto and has taught Psychology and Marketing Research courses at Sheridan and Algonquin College. She has also earned the CMRP designation from the Marketing Research and Intelligence Association.

il•lu•mi•nate verb:
to make understandable; to enlighten intellectually; clarify; construe; define; explain; give insight; illustrate; improve; interpret; shed light on

I created Illuminate Marketing for those companies that require a marketing firm with expertise and experience but without the bloated fees of a typical full service marketing firm.

– Arie Opps