By Arie Opps | MarketingProfs | March 2010
If your unique brand attributes aren’t all bubbling to the surface vying to be the No. 1 attribute, then you don’t have a branding problem, you have a business problem. In other words, it’s your business—not the brand—that isn’t offering anything of unique value. Read more at MarketingProfs.
By Arie Opps | Featured on Entrepreneur.com and WashingtonPost.com | February 2010
Over the past few years, small and medium-sized businesses have become increasingly concerned with SEO at the expense of what I like to call UEO, or “User Experience Optimization.” Is your homepage falling short? Here are some tips to help boost your homepage’s UEO. Read more at Entrepreneur.com
By Arie Opps | Featured on Yahoo! Business and Entrepreneur.com | February 2010
You wouldn’t attempt to fill your own cavity, and you wouldn’t try to conduct your own home inspection before purchasing a house–you’d likely hire trained professionals to take on these tasks. Yet many small-business owners take it upon themselves to try to manage their marketing efforts. Here are five good reasons why you should leave your marketing to the professionals. Read more at Yahoo! Small Business.
By Arie Opps | Strategy Magazine | April 2004
What should you be considering when developing a new product?
While this article was written in 2004 and some of the references are a bit outdated we think you’ll benefit from the principles we’ve outlined regarding new product development.
By Arie Opps | BrandRepublic.com | April 2004
Since this article was written in 2004, Interbrand has continued to be revered as the brand valuation source. This article suggests that Interbrand’s approach misses some of the great brands because it’s evaluating companies rather than brands.
